Hotel Sales & Marketing
No matter where your guests end up on their vacation their trip increasingly begins in the same place — the Internet. In fact, according to the J.D. Power and Associates 2008 Independent Travel Web Site Satisfaction Study(SM) 70 percent of travel reservations were booked online in 2008 -- up from 53 percent in 2007. Search marketing is an essential component of any hotel direct online distribution strategy, part of a comprehensive eMarketing program that should also include powerful tools such as email marketing, link popularity, and online sponsorships. Search marketing and its various techniques, including natural listings, paid inclusion, PPC, and Local Search, must be an integral part of your overall hotel marketing strategy, and an important line item in a hotelier's budget.
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